Background

Coolbeanz is a fictional coffee brand concept crafted to explore playful, personality-driven branding in the café and beverage space. Inspired by community, comfort, and creativity, the goal was to build a brand that felt fun, quirky, and bold—something that would stand out on a shelf or in a neighborhood coffee shop.

Challenge

The main challenge for Coolbeanz was to create a visual identity that felt both character-rich and cohesive. The brand needed to instantly communicate approachability and charm while maintaining a professional structure behind the design. It also required packaging elements that could adapt across products while remaining unified.

Solution

We developed a brand identity bursting with personality—from a custom logotype and organic color palette to playful illustrations and bold graphic accents. The design system leaned into retro-inspired shapes with modern execution, giving the brand a nostalgic yet fresh energy that’s instantly recognizable.

Packaging assets and promotional mockups were created to bring the concept to life. From coffee cups to tote bags, each item carried the brand’s voice with intentional design choices that balanced function and flair. The result is a fictional brand that feels real, lovable, and ready to caffeinate a crowd.