Background

Spark is a contemporary skincare line positioned to uplift through clean, confidence-boosting formulas. The brand needed a visual language that radiates clarity, calm, and sophistication, appealing to wellness-conscious consumers seeking minimalist elegance.

Challenge

The main challenge for Spark was to develop a cohesive brand identity that felt editorial-chic yet approachable. The designs had to strike a balance between clinical trustworthiness and lifestyle warmth, extending seamlessly across packaging, digital, and web interactions.

Solution

Spark’s brand identity was developed through a thoughtful and cohesive approach that merged clean design with emotional resonance. A refined color palette, paired with soft, editorial typography and glowing accents, established a sense of clarity and calm. The visual system was designed to feel elevated yet approachable, reflecting the brand’s values of confidence, minimalism, and self-care.

To support the launch, a full suite of content was created, including product mockups, social media graphics, and branded packaging. Each asset reinforced the brand’s visual language while maintaining consistency across all touchpoints. The final outcome was a cohesive brand experience that felt radiant and modern—positioning Spark as a standout in the skincare space.