Coolbeanz
Coolbeanz is a modern, minimalist coffee shop concept created for brands that want to make a bold yet playful impression.
The goal behind Coolbeanz was to create a bold, strategic identity with playful charm. The logo reimagines cool as a visual pun—coffee bean sunglasses formed by the O’s, with the L hinting at the frame—turning a simple wordmark into an iconic, personality-driven symbol.
Branded coffee bags with names like “No Bad Beans” and “Bean There, Pulled That” add personality and charm. Playful merch—like cookie sleeves and totes—spotlights the brand voice through cheeky messaging and layered logos.
A deep forest green and warm beige palette gives the brand an earthy, modern feel, while bold type and flexible layouts keep the visuals fresh and dynamic.
Coolbeanz highlights the power of purposeful design in elevating a café concept into something iconic.
